Patient-Friendly Mobile Woman’s Healthcare Website

Patient-Friendly Mobile Site

Patients looking for a local medical procedure often use their cell phones to do a search, make an appointment, or check a location.

Some medical practices are slow to recognize this new patient demographic — or the need to target patients by targeting their (mobile) devices.

This mobile site was constructed specifically for young patients using cell phones, and a Google Adwords campaign uses this web site to advertise exclusively to mobile users. It uses icons and navigation to organize information that patients are looking for; describing the procedure, telling patients what to expect on the day of their appointment, advise on self-care before the procedure, and aftercare.

Patients can schedule appointments, take a look at prices, download medical literature, fill out forms, reserve an appointment, request insurance information — all on their cell phones.