{"id":1262,"date":"2012-02-19T13:54:07","date_gmt":"2012-02-19T18:54:07","guid":{"rendered":"http:\/\/macgirl.com\/designs\/?p=1262"},"modified":"2019-02-28T14:41:27","modified_gmt":"2019-02-28T19:41:27","slug":"seo-practice-optimizing-web-site-authority","status":"publish","type":"post","link":"https:\/\/clearwaterhosting.com\/wordpress\/2012\/02\/19\/seo-practice-optimizing-web-site-authority\/","title":{"rendered":"SEO Best Practice:  Cultivation of Authority is the Goal of SEO"},"content":{"rendered":"<p>&#8220;Cultivation of Authority is the Goal of SEO&#8221;<\/p>\n<p>&#8211;<a title=\"SEO ULTIMATE PLUG IN - SEO Best Practices = BECOMING AN AUTHORITY\" href=\"http:\/\/www.seodesignsolutions.com\/blog\/search-engine-optimization\/full-bodied-seo-looking-past-keywords\/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+SeoDesignSolutionsBlog+%28Seo+Design+Solutions+Blog%29\" target=\"_blank\" rel=\"noopener noreferrer\">-From the makers of SEO Ultimate Plugin, who have been perfecting the art for years<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Optimizing your website stems from the desire to reach the top 3 spots (the traffic band). Getting there is ultimately determined by <strong>how authoritative your page is<\/strong> and the website that supports it.<\/p>\n<p>&nbsp;<\/p>\n<p>Every page of your website (if optimal) represents an opportunity to rank that page and dozens more when combined with SEO best practices, such as:<\/p>\n<ul>\n<li>Relevant meta data (for every page).<\/li>\n<li>A mirrored keyword-rich URL structure for the primary market and semantic focus of the page.<\/li>\n<li>Proper H1 use to reflect the primary keyword<\/li>\n<li>Sufficient inclusion of theme relevant keywords for the primary and secondary keyword shingles (groups of words).<\/li>\n<li>Awareness of link-flow limitations (not having 100+links on a page via navigation and contextual areas to bleed ranking factor).<\/li>\n<li>Use of optimal internal linking<\/li>\n<li>Proper site architecture that reflects a natural data hierarchy (with more competitive keywords higher up in the hierarchy and less competitive categories and mid-tail and long-tail keyword variations supporting the theme).<\/li>\n<li>Proper grammar and conversion cues<\/li>\n<li>The proper proportion of themed inbound links from qualified sources to the home page and deep links to various supporting categories and landing pages (with their primary shingles and \/ or synonyms).<\/li>\n<li>The takeaway here is,<strong> cultivation of authority is the goal of SEO<\/strong>. Once that authority has been realized, it must be leveraged to propel entire clusters of keywords into a prominent search engine position (with minimal backlinks) from using the overlapping nodes of relevance and page level trust and relevance score it has accumulated.<\/li>\n<\/ul>\n<p>The extent of the authority depends on:<\/p>\n<p>(a) the freshness and introduction of new \/ supporting content<\/p>\n<p>(b) the volume of content<\/p>\n<p>(c) the age of the domain<\/p>\n<p>(d) the relevancy or the internal link structure and most importantly<\/p>\n<p>(e) the time to authority factor (like a fine wine aging over time) that represents the priceless \/ more elusive ranking factor to distill in reverse or from the perspective of a competitor to emulate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Cultivation of Authority is the Goal of SEO&#8221; &#8211;-From the makers of SEO Ultimate Plugin, who have been perfecting the art for years &nbsp; Optimizing your website stems from the desire to reach the top 3 spots (the traffic band). Getting there is ultimately determined&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"class_list":["post-1262","post","type-post","status-publish","format-standard","hentry","category-websites-seo"],"_links":{"self":[{"href":"https:\/\/clearwaterhosting.com\/wordpress\/wp-json\/wp\/v2\/posts\/1262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clearwaterhosting.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clearwaterhosting.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clearwaterhosting.com\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/clearwaterhosting.com\/wordpress\/wp-json\/wp\/v2\/comments?post=1262"}],"version-history":[{"count":2,"href":"https:\/\/clearwaterhosting.com\/wordpress\/wp-json\/wp\/v2\/posts\/1262\/revisions"}],"predecessor-version":[{"id":99995731,"href":"https:\/\/clearwaterhosting.com\/wordpress\/wp-json\/wp\/v2\/posts\/1262\/revisions\/99995731"}],"wp:attachment":[{"href":"https:\/\/clearwaterhosting.com\/wordpress\/wp-json\/wp\/v2\/media?parent=1262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clearwaterhosting.com\/wordpress\/wp-json\/wp\/v2\/categories?post=1262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clearwaterhosting.com\/wordpress\/wp-json\/wp\/v2\/tags?post=1262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}